As a student I got to know a man called Frank. He had lost his home, and his neighborhood, and was living on the streets and shelters. He wanted to go back to a world where he had a family, a community. Yet he had no hope. His story of yearning to return home stayed with me for years.
I thought of Frank and his family when collaborating with Home Matters, a coalition that envisions a future where all of us have a home.
It seems simple. Home should be a given. Home is where you grow up. It is the place where you are nurtured, thrive, spend time with your family and community. A home is what you need for health, safety, and success in life.
These days, however, too few of us have a home like that. Some quick facts:
These statistics are particularly striking because home is woven into our national mythology: owning a home is part of the American Dream. Of course, economic changes and globalization have made this dream no longer attainable for many.
Home Matters didn’t come to us saying that everyone needs a single-family home with a white picket fence and a four-door Ford out front. Their dream is different. They think no one should have to choose between food and shelter; that no one should have to live in sub-standard housing, attend a school without school supplies or attention, or eat unhealthy food; that no one should have to sacrifice everything just to put a roof over their head.
“Our challenge from Home Matters was to create a spot that would get people to rethink the idea of home—to understand what it really means.”TWEET THIS
That dream sparked the idea for a short video series for their new #OpenTheDoor campaign.
Our challenge from Home Matters was to create a spot that would get people to rethink the idea of home—to understand what it really means. Home is more than shelter. Home includes your house or dwelling, your school, and all your local resources. How do you convey all the ways home matters in 60 seconds? In 15 seconds?
We created three short films: “American Dream Dollhouse,” “Foundation,” and “Sacrifice”. In “American Dream Dollhouse” we sought to make clear the stark contrast between what every child dreams of – a safe home in a loving community – and the reality now faced by the majority of Americans. We used stop motion animation to instill a sense of childlike wonder and curiosity in our viewers, and prompt them to keep dreaming.
Above all, we wanted the pieces to convey our hope that together, we can build a better future. A hope that this New American Dream can still be within reach – that a safe and steady home can be made accessible to all. Because Home Matters too much to settle for anything less.
Jesse Dylan photo courtesy of Wondros
American Dream Doll House photo courtesy of Home Matters